Baessler-Archiv: Baessler-Archiv, 63.2016

Baessler-Archiv, 63.2016

Bibliographische Daten

Monographie

Strukturtyp:: Monographie

Werks-URN (URL):: https://digi.evifa.de/viewer/resolver?urn=urn:nbn:de:kobv:11-716682

URN:: urn:nbn:de:kobv:11-716682

Persistenter Identifier:: BV048883982

Titel:: Die Entwicklung der historischen, volkskundlichen und Heimatmuseen während der Weimarer Republik

Untertitel:: besonders untersucht an der Situation in der ehemaligen Provinz Brandenburg

Autor:: Ansorg, Hans

Erscheinungsort:: Berlin

Erscheinungsjahr:: 1986

Zusätzliche Information:: Datum der Verteidigung: 11.12.1986

Signatur:: 87 HB 253

Lizenz:: Rechte vorbehalten - Freier Zugang

Sammlung:: DDR Hochschulschriften > Ethnographie und Völkerkunde

Wissensgebiet:: Sozial- und Kulturanthropologie > Forschungsgeschichte; Sozial- und Kulturanthropologie > Ethnologie in der Praxis

Kapitel

Strukturtyp:: Kapitel

Titel:: 2. Grundüberzeugungen von Leitern und Mitarbeitern historischer, volkskundlicher und Heimatmuseen

Sammlung:: DDR Hochschulschriften > Ethnographie und Völkerkunde

Baessler-Archiv, Band 63 (2016) 109 ples in the article have shown that Bayer tailored its visuals with a complete awareness »f the desires of its local consumers: candy girl in Mexico, doctor’s assurance of no side-effects in the US and English version of the Ruan calendar poster for the cosmo- politan crowd in Shanghai. Che style of depicting women as central characters in calendar posters changed with visual preferences, standards of beauty and advertising strategies over time, but female sexuality conveyed through objects around her, recognisable background and sugges- tive gestures, continued to be a powerful device for evoking the desire to consume. By discussing images of women, advertising elements and artistic production we very con- sciously focused on the construction of the poster in a given time and place. Its recep- tion and effect on Aspirin’s sales in China is beyond the scope of this article. Acknowledgement We would like to thank Dr. Anna Grasskamp for introducing us to calendar posters ;hrough her course at Heidelberg University’s Centre for Transcultural Studies, where we were exchange students in 2015. We are very gratefül to all those who gave us access ‘o images and information from various collections: Silvia Gaetti of Ethnologisches Museum, Berlin; Ginny A. Roth of U.S. National Library of Medicine; Antonio Soto of VODO, Mexico; Richard Sieber of Philadelphia Museum of Art; Marjorie Lam of Ma- cao Museum of Art; Ria Koopmans-de Bruijn of C.V. Starr East Asian Library, Colum- bia University; Anne G. Bevan of Brookfield Arts Foundation; Peter Cavagnaro of UC Berkeley Art Museum & Pacific Film Archive; Sylvia Xu of Bayer (China) Limited; Corporate Archives of Bayer; Jon Williamson of Vintascope; Nanjing Library; Museum of Wuchang Uprising of 1911 Revolution; Joint Publishing (H.K.) Co; Leigh Thelma- datter; Fabrice Jorge. We would like to thank our friends Lucas Cestari, Vrinda Mano- cha and Anant Nayak for help in preparing and submitting the manuscript. References Bayer AG 2015a Milestones: Aspirin — the Road to Success. (http://www.bayer.com/en/aspirin.aspx). Accessed January 10, 2016. «he History of Bayer’s Aspirin: Aspirin — an unparalleled “career”, (http://www.bayer.com/en/ ıspirin.aspx). Accessed January 10, 2016. Bayer Greater China 2013 Bayer China History. (http://www.bayer.com.cn/index.php/AboutBayer/BayerChina/2nd/His- ‘ory). Accessed January 8, 2016. Public Health and Modernisation: The First Campaigns in China, 1915-1916. Social History of Medicine 22 (2): 305-309. Social Darwinism, Public Health and Modernization in China, 1895-1925. In: Iris Borowy ‘'ed.), Uneasy Encounters: The Politics of Medicine and Health in China 1900-1937. Frankfurt am Main: Peter Lang, pp. 93-124. Bush, Christopher 7013 Modernism, Orientalism, and East Asia. In: Jean-Michel Rabate (ed.), 4 Handbook of Modern- ism Studies. Chichester: Wiley, pp. 193-208. Cahill, James 2013 _Meiren Hua: Paintings of Beautiful Women in China. In: James Cahill (ed.), Beauty Revealed: Images of Women in Qing dynasty Chinese Painting. Berkeley: University of California, pp. 9-21. Calinescu, Matei 1987 Five Faces of Modernity: Modernism, Avant-garde, Decadence, Kitsch, Postmodernism. Dur- ham: Duke University Press. Cochran, Sherman 2000 Marketing Medicine and Advertising Dreams in China, 1900-1950. In: Wen-hsin Yeh (ed.), Becoming Chinese: Passages to Modernity and Beyond. Berkeley: University of California Press, pp. 63-97. 2015b

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