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Anthropos, 90.1995

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Bibliographische Daten

Inhalt / Download : Anthropos, 90.1995

Monographie

Strukturtyp:
Monographie
Werks-URN (URL):
https://digi.evifa.de/viewer/resolver?urn=urn:nbn:de:kobv:11-714685
URN:
urn:nbn:de:kobv:11-714685
Persistenter Identifier:
BV048396195
Titel:
Über einige Namen von Bergen, Thälern, Weilern, Weiden und Hütten in der Umgebung von Madonna di Campiglio
Autor:
Sabersky, Heinrich
Erscheinungsort:
Straßburg
Verlag:
Verlag von Karl J. Trübner
Erscheinungsjahr:
1899
Signatur:
2015 A 1233
Lizenz:
Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
Sammlung:
Allgemeiner Bestand
Wissensgebiet:
Sozial- und Kulturanthropologie > Gesamtdarstellungen und Sammelwerke

Ortsindex

Strukturtyp:
Ortsindex
Titel:
Verzeichnis der besprochenen Namen
Sammlung:
Allgemeiner Bestand

Inhaltsverzeichnis

Inhaltsverzeichnis

  • Anthropos
  • Anthropos, 90.1995
  • Vorderer Einband
  • Vorderer Buchspiegel
  • Vorsatzblatt
  • Titelseite
  • Impressum
  • Zeitschriftenheft: Bd. 90, 1995, Heft 1-3
  • Inhaltsverzeichnis: [Inhalt] Anthropos 90.1995/4-6
  • Zeitschriftenheft: Bd. 90, 1995, Heft 4-6
  • Titelseite
  • Impressum
  • Inhaltsverzeichnis: Autorenindex
  • Inhaltsverzeichnis: Rezensenten
  • Inhaltsverzeichnis: Geographischer Index
  • Werbung
  • Nachsatzblatt
  • Hinterer Buchspiegel
  • Hinterer Einband
  • Farbkeil

Volltext

Redefining Ideology in Time 
5 
Anthropos 90.1995 
express multiple concepts, and one concept can 
be expressed in multiple “acoustic images.” 8 The 
meaning of the English word cousin, for example, 
is equivalent to the Dutch terms neef(male) [cous 
in] and nicht (female) [cousin], but the value of 
cousin is different, since cousin is, in contravention 
of the Dutch language, distinguished from nephew 
and niece in English. The English cousin has a 
different value because its signifier expresses two 
signifieds in Dutch, i.e., neef and nicht, while each 
of these Dutch signifieds is expressed in two differ 
ent signifiers in English, i.e., cousin, and nephew 
and niece respectively. 
Although I define ideology in terms of signs, it 
needs to be emphasized that the ideological dimen 
sion of reality is not equated with the domain of 
signs. Many signs, such as linguistic signs, for ex 
ample, are only potentially ideological, but remain 
neutral in social practice (Voloshinov 1973 [1929]: 
14f.). 9 Ideological signs, instead, do not operate 
objectively in social reality, but invariably reflect 
and refract another reality, an ideological reality, 
which is connoted by their multivalency in prac 
tice. The ideological potential of signs is condi 
tioned by the connotations which are evoked by the 
specific relationship between their multiple values 
during their simultaneous operation in all dimen 
sions of the social practice of a group or society. 
The term connotation has been elaborated in 
an exemplary way by Roland Barthes. 10 In his 
“Elements de sémiologie” (1964: 130f.) he used 
the concept of connotation to describe a feature of 
the model he had designed earlier to analyse con 
temporary “myths.” In “Mythologies” (1957: 215— 
268) he had presented a two-dimensional pattern to 
explain how signs can evoke meanings which are 
not directly obvious, but which are contextually 
implied or connoted. Barthes described the first 
dimension of this analytical model as the level of 
denotation, referring to the immediate precedence 
of the object of a signifying process over the 
meaning predicated upon it. He labelled the second 
dimension the level of connotation, referring to the 
simultaneous contextual integration of the multiple 
8 “Acoustic image” is the translation of “image acoustique.” 
De Saussure (1972: 98) uses this phrase, not because it 
concerns a material sound or a physical magnitude, but the 
psychical imprint (“empreinte psychique”) of the sound a 
hearer gathers via the senses. 
9 See also Clark and Holquist 1984: 224-227. 
10 Although Hjelmslev cited the term connotation various 
times in his “Prolegomena” of 1943 (English translation 
1961), Roland Barthes was the first to explore the analytical 
possibilities of the concept more systematically. To some 
extent his model of analysis had been foreshadowed by the 
philospher Charles Peirce (cf. Parmentier 1985). 
values of signs which are indirectly evoked in the 
signification of an object. 
In spite of the qualifications on the use of the 
broad term sign in this context, I define ideology in 
a sense significantly wider than usual. This I deem 
necessary to avoid the tautology implicit in widely 
divergent, essentialist notions of ideology. In order 
to enhance the analytical value of the concept of 
ideology it is necessary to understand, not only 
the product of ideology, but also the processes of 
signification producing it. These processes of so 
cial signification not only underlie some distorted 
thoughts and ideas, but they are intrinsic to social 
practice at large. 11 
One of the difficulties with a broad notion of 
ideology, though, is that an expansion might pos 
sibly be to the detriment of the critical connotation 
of the concept. This drawback applies particularly 
to Marxist conceptions of ideology, which, con 
trary to structuralist views, are more concerned 
with power than with meaning. 12 * * * One way of 
dealing with the problem of broadening ideolo 
gy without it losing its critical connotation, is to 
shift the focus of attention away from structure in 
convention to structure in practice, or, to use the 
words of Pierre Bourdieu, from the opus operatum 
to the modus operandi of ideology. Highlighting 
the social practice in which ideology is generated 
and operates, offers the possibility of combining 
a broadened conception of ideology with notions 
of power, as well as to explain social change. In 
this context, the work by Bourdieu and Sahlins is 
particularly relevant. 
Bourdieu (1977, 1980) has cogently argued that 
the dynamics of practice are determined and influ 
enced by unconscious and conscious strategies ori 
ented towards the satisfaction of material and sym 
bolic interests and organized by reference to a de- 
11 The coincidence of ideology and processes of the pro 
duction of meaning through signs has been recognized by 
Valentin Voloshinov (1973). (The authorship of this book 
is widely contested. Clark and Holquist [1984] argued it 
was written by Mikhail Bakhtin, but for political reasons 
published under the name of Voloshinov, a view which has 
recently been disputed by Morson and Emerson [1989].) 
For Bakhtin’s broad definition of ideology, see also Todo- 
rov 1984: 18. 
12 In the British tradition of cultural Marxism it has, howev 
er, been recognized that some account of signification as 
a central social process with critical implications for the 
role of ideology is necessary, not only to explain distorted 
forms of consciousness or social practice in general, but 
also to avoid approaching wide-ranging phenomena such as 
culture and language in terms of reduction, abstraction, or 
assimilation, in other words, as superstructural phenomena 
which disguise a true reality (Williams 1977: 70f.).
	        

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