Zeitschrift für Ethnologie: Zeitschrift für Ethnologie, 134.2009

Zeitschrift für Ethnologie, 134.2009

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Zeitschrift

Strukturtyp:: Zeitschrift

Werks-URN (URL):: https://digi.evifa.de/viewer/resolver?urn=urn:nbn:de:kobv:11-714788

URN:: urn:nbn:de:kobv:11-714788

Persistenter Identifier:: BV035173706

Titel:: Zeitschrift für Ethnologie

Untertitel:: ZfE

ISSN:: 0044-2666

Erscheinungsort:: Berlin

Verlag:: Reimer

Erscheinungsjahr:: 1869

Lizenz:: Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)

Sammlung:: Zeitschriften und Zeitungen > Zeitschriften zur Ethnologie

Wissensgebiet:: Sozial- und Kulturanthropologie > Allgemeines

Zeitschriftenband

Strukturtyp:: Zeitschriftenband

Werks-URN (URL):: https://digi.evifa.de/viewer/resolver?urn=urn:nbn:de:kobv:11-713457

URN:: urn:nbn:de:kobv:11-713457

Persistenter Identifier:: 1625043008386

Titel:: Zeitschrift für Ethnologie, 134.2009

Erscheinungsjahr:: 2009

Signatur:: LA 7600

Sammlung:: Zeitschriften und Zeitungen > Zeitschriften zur Ethnologie

Zeitschriftenheft

Strukturtyp:: Zeitschriftenheft

Titel:: Bd. 134, 2009, Heft 1

Sammlung:: Zeitschriften und Zeitungen > Zeitschriften zur Ethnologie

Consumption and Popular Culture among Youth in Siberia Joachim Otto Habeck Max Planck Institute for Social Anthropology, PO Box 110351, D-06017 Aimar Ventsel University of Tartu, Ülikooli 18, EE-50090 Tartu, Estonia alle (Saale), Germany Abstract. Thus far, little anthropological research has been conducted in Siberian communities on how young people assert their sense of self. On the basis of their recent field research in Novosibirsk and the Republic of Sakha, the authors explore the relevance of music, fashion, and other elements of popular culture for identification processes of non-native and native youth. They argue that the majority of youth positively appreciate the symbols of a globalised pop culture. In this respect they may not differ much from youth elsewhere. Specific for Siberia may be young people’s strong emphasis on solidarity towards their family members and the older generation. A second line of argumentation concerns the ambivalent position of native youth in the discourse on tradition. Rather than seeing an opposition between traditional and popular culture (as many native activists tend to do), most native youth find valuable aspects in both. Generally speaking, young people’s interest in participating in the global flow of symbols and ideas results in “glocal” Siberian variations on pop culture. Moreover, certain aspects of the Siberian cultural “legacy” flow back into world fusion music, and ethnicity can become a valuable asset in view of increasing numbers of tourists to Siberia. [youth, consumption, popular culture, subcultures, Siberia] Introduction The aim of our article is to show the multiple ways in which the globalisation of pop- ular culture affects young people’s lives in different regions of Siberia. From what we have observed, Siberian youth have positive attitudes towards and are strongly inter- ested in urban culture; and in this sense they do not differ much from youth in other parts of the world. Our argument is based on recent publications and our own research data on both non-native (urban multi-ethnic) and native youth. As a second yet related line of argumentation, we seek to show that the discourse on “tradition” has very ambivalent meanings and consequences for native youth. Being “modern”, buying into global consumption patterns, is not a tragedy for native youth, in contrast to statements by native activists who perceive modernity and consumerism as a threat to traditional (ethnic) cultures. Young people’s commitment to urban cul- ture does not necessarily entail the degradation of native values and traditions. In par- ticular, reciprocity within the local community and kinship solidarity seem to retain their importance, regardless of changing patterns of consumption and self-expression among youth in Siberia. Reciprocity and kinship solidarity are key values for both native and non-native youth. Zeitschrift für Ethnologie 134 (2009) 1-22 & 2009 Dietrich Reimer Verlag

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